The first notification arrived at 4:47 a.m.
Wes didn't see it until he sat down at his co-working desk six hours later, coffee going cold in a paper cup while his inbox loaded. The number climbed as he watched. Seventeen refund requests. Forty-three. One hundred and nine.
He set the cup down without drinking.
The subject lines were identical: Refund Request - Trailing Twelve Masterclass. He clicked the first one. Standard payment processor language, customer name redacted, product name in bold. The timestamp showed 4:47 a.m. Central. The second: 4:48. The third: 4:49.
His mechanical keyboard sat silent. Around him, the white noise hum of productivity continued—startup founders typing pitch decks, someone on a call about user acquisition metrics. The floor-to-ceiling windows showed South Congress in morning light, traffic already building.
He opened a new tab and logged into his payment processor dashboard.
The screen loaded red. Account frozen. Pending review. Estimated resolution: seven to ten business days.
Below that, a number: $287,340.00 in disputed transactions.
Wes pulled up his product catalog. Three courses, all at least two years old. Total revenue last month: $4,200. He scrolled through his email sent folder, searching for anything with "Trailing Twelve" in the subject line.
Nothing.
He opened an incognito browser window and searched for the phrase plus his name.
The sales page loaded immediately. His headshot—the professional one from his website, the one where he'd paid extra for the photographer to get the lighting right. His logo. His color scheme, that specific shade of blue he'd A/B tested for six weeks. The copy sounded like him. Not identical to anything he'd written, but close enough that someone skimming wouldn't question it.
Master the art of recurring revenue with Wes Corrigan's proven twelve-month framework. Limited enrollment. $997.
He scrolled. Testimonials from people he'd never spoken to. A countdown timer. A guarantee that matched his standard terms word-for-word.
And the evidence all points to him — the clean analytics, the professional funnel, the gradual thirteen-month build that looks more legitimate than most real businesses.



Trailing Twelve
by Charles Meyer